Did you know: The "Like" button on Facebook was originally going to be called the "Awesome" button, but Mark Zuckerberg decided it was too casual for widespread use.

What to expect: In this newsletter, we unpack Paul Graham's concept of "compounding small gains" and why it might be the key to sustainable startup growth.

The Power of Incremental Improvements

In the world of startups, we often hear about "disruption" and "revolutionary ideas." But the reality of building a successful business usually looks quite different. It's more about consistent, incremental improvements - what Paul Graham refers to as "compounding small gains."

Here's why this approach is so powerful:

1. Sustainable progress: Big leaps are hard to replicate. Small, consistent improvements are more sustainable over the long term.

2. Flexibility: Smaller changes allow you to adjust course more easily based on feedback and results.

3. Momentum: Regular small wins keep morale high and create a culture of continuous improvement.

Take Amazon as an example. They didn't become "the everything store" overnight. They started with books, focused on doing that well, and gradually expanded their offerings and capabilities.

This week, try this approach in your own business:

1. Identify one small aspect of your operations or product that you can improve.

2. Implement that improvement.

3. Measure the impact.

4. Repeat the process next week with another small improvement.

Over time, these small gains compound into significant progress. It might not feel dramatic day-to-day, but when you look back after a few months, you'll likely be surprised at how far you've come.

If you have any questions about implementing this approach or want to share your experience, don't hesitate to get in touch.

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